From the team behind Cognitive Fingerprint · Founding cohort · Feb 26–27
The Problem
You create good content. You probably create very good content. People share it. They tell you how helpful it is. They consume everything you put out.
Then they buy from someone else. Or they buy nothing.
You have tried fixing this. You've posted more consistently. You've tried different formats. You've studied hooks and subject lines and content frameworks. Some of it worked. Most of it felt like guessing.
The content was fine.
What was running underneath it... that was the problem.
Every piece of content you publish trains your audience to believe something.
You didn't choose that belief.
You probably don't even know what it is.
But it's running...
Has been running for years.
Some of you are training your audience to believe contradictory things. Piece by piece, your content cancels itself out. The result feels like a reach problem. Feels like an algorithm problem. Feels like a "people just aren't buying right now" problem.
It is a belief problem. You just can't see it from inside your own content.
What You're Missing
Before someone buys from you, they must believe four things.
Not about your product. About you. About themselves. About your approach. And about every alternative they're considering.
Most content addresses one of these. Usually the wrong one.
You pile on credentials when they doubt themselves. Nothing budges.
You explain your methodology when they're loyal to another approach. Nothing budges.
You share client results when the real question is "but would this work for someone like me?" Nothing budges.
Right ammunition. Wrong target. Your ammunition is wasted because you can't see which quadrant the resistance is camping in.
When someone says "I need to think about it," they're telling you which belief is missing. You just don't have the map to decode it.
Then It Gets Deeper
Mapping the beliefs is the first layer. There's another one underneath.
I discovered it co-writing with Jay Abraham.
Spent months studying his work.
The frameworks. The case studies. The language patterns.
The thing that made all the difference wasn't in any framework.
Every piece of Jay's content quietly proves the same belief.
He never states it. Never argues it.
But after you've consumed enough of his work... you believe it too.
You don't even remember when you started.
That's the invisible layer.
The unstated organizing belief that sits above your entire content system.
Without it... you have 240 strategic pieces that scatter.
With it... every piece proves the same thing underneath.
The belief compounds.
The audience converts.
The paradox: the most important thing in your content strategy is the one thing you can never say out loud. The moment you state it, you've turned an experience into an argument. Arguments get resisted.
We Ran It on Ourselves
Our consulting company had two positioning angles.
One was about the expertise trap. The idea that your experience actually hides things from you. The other was about invisible data. The insight sitting in your transcripts that nobody's looking at.
Both were true. Both resonated with different people.
And our content kept pulling in two directions.
Every article, every post, every pitch... one angle or the other. Never both. We couldn't articulate why they belonged together.
The belief map showed the gap instantly. We were attacking Q1 and Q3 — credibility and methodology. But the resistance was camping in Q2. Prospects didn't doubt us. They doubted themselves. They didn't believe they had enough raw material for this to work.
Right ammunition. Wrong quadrant.
Then came the wrapper exercise.
Took about forty minutes.
The organizing belief underneath both angles:
What separates good from great isn't more effort — it's making the invisible visible.
One sentence.
Two positioning angles that had been competing for weeks... suddenly cohered under it.
The expertise trap? That's your experience making value invisible. The data angle? That's value hiding in conversations nobody analyzed. Same wrapper. Different entry points. Every piece of content now proves the same thing underneath.
You know that feeling when you discover something so good... you want to hold it as close to your chest as possible?
That's what happened here.
But what I've learned is that moment... the one where you want to protect it... is exactly when you need to share it.
So here it is.
The Workshop
Two sessions. Two layers. One system.
The Invisible Layer Workshop is two live virtual sessions with a small group. 5-10 people. Enough for real attention. Enough to diagnose what the prompts can't.
Day 1 — Thursday Feb 26, 11:30am–1pm EST
The Belief Architecture
You'll map the four-quadrant belief system for your specific offer and your specific audience. Every belief they need to hold before they buy. Prioritized by deal-killer intensity. Mapped to content types. Built from your avatar and your offer, not generic templates.
You'll run the prompts live while I watch your outputs, diagnose where the map is weak, and push where the AI missed. The prompt generates the structure. The feedback is what makes it accurate.
You leave with: a complete belief architecture map + a content strategy map showing which content addresses which belief.
Overnight
Let It Sit
Refine your map. Notice what's missing. The gaps tend to show up when you stop staring at the screen.
Day 2 — Friday Feb 27, 11:30am–1pm EST
The Invisible Layer
You'll discover the belief your content has been accidentally installing. You'll feel it break when you try to state it out loud. You'll learn the difference between Belief wrappers and Priority wrappers and why that distinction changes how you test your content.
Then you'll connect everything. Your belief map from Day 1 tells you WHAT to address. Your wrapper from Day 2 tells you HOW it all coheres underneath. Content created through both layers is targeted and invisible at the same time.
You'll also learn the 4-Step Arrival Path — the mechanism that explains why beliefs your audience arrives at on their own are categorically different from beliefs you try to deliver.
You leave with: your intentional wrapper (typed and tested), AI instruction blocks, a Quick Reference Card, the 4-Step Arrival Path, and the complete system connecting beliefs to content to the invisible layer.
What You Walk Away With
Everything.
No teasers. No "module 1 only" nonsense. You get the tools, the strategic assets you built during the workshop, and the experience of the discovery process itself.
Strategic Assets
Core Asset
Belief Architecture Map
Four-quadrant belief system, prioritized by deal-killer intensity. Your specific audience, your specific offer.
Core Asset
Content Strategy Map
Which content addresses which belief. Mapped to formats. No more guessing what to publish next.
Core Asset
Your Intentional Wrapper
The organizing belief underneath your entire content system. Typed, tested, and installed into your AI tools.
AI Tools
XML Instruction Block
Paste into any AI project to enforce your wrapper
Avatar Prompt
Create a detailed buyer profile from any data you have
Belief Architecture Prompts
Two prompts that generate the full four-quadrant map
The Installer Prompt
Generates wrapper instructions for any AI system
Content Extraction Skill
Mines transcripts for belief-shifting moments
4-Step Arrival Path
Why self-arrived beliefs convert differently than delivered ones
Reference Materials
Quick Reference Card
Violations, alignments, and the test. One page.
Recordings of Both Sessions
Reference the hot seats and facilitation later
All the prompts. All the tools. All yours. The prompts are executable documentation. The thinking is the value. You can recreate the prompts once you understand the methodology. You can't recreate the discovery.
You're a coach, consultant, or service provider. You've been creating content for a while. Some of it performs. But you've noticed the gap between how much people consume and how often they convert.
You have clients. You have results. Your content gets consumed. But the path from "great article" to "signed contract" feels longer than it should.
You've tried content systems, posting schedules, hook templates. They made you more consistent. But they didn't make you more effective.
You suspect there's something underneath the content that matters more than the content itself. You're right. You just haven't been able to see it from inside your own work.
5–10 people. Small enough that I can look at YOUR belief map, diagnose YOUR wrapper, and give you real feedback. The hot seats are where the real value lands.
This workshop requires Claude Pro or ChatGPT Plus. You'll be running prompts live during the sessions. You also need an avatar document and an offer description prepared before Day 1. Instructions are provided when you register.
Thirty days from now, you open your content calendar and something is different. You're not staring at a blank page trying to figure out what to write. You're looking at your belief map and asking: which quadrant needs reinforcement this week?
Every piece you publish quietly proves the same thing underneath. You didn't plan it that way — the wrapper did.
Your audience starts converting faster. Not because you got louder. Because you got coherent.
Common Questions
Can I figure this out myself with the prompts?
Sure. Run the prompts. They'll generate outputs. But they can't see which quadrant your resistance is camping in. They can't tell you your beliefs about the buyer's self-image are too shallow. They can't diagnose your accidental wrapper. The two hardest parts of this process require someone outside your content... looking at your content. That's what the live sessions provide.
My content is fine. I just need more reach.
Maybe. Or maybe your content is being consumed without installing any belief that makes buying obvious. The consumption-to-conversion gap is almost always a belief gap. People read your stuff, like your stuff, share your stuff... and don't buy your stuff. That's a belief problem. Reach won't fix it.
Is this another content framework with new vocabulary?
Content frameworks handle structure. How to open, how to organize, how to close. This operates underneath all of that. What every post should be quietly proving... regardless of format. Most people have several content frameworks. Almost nobody has a belief architecture or an intentional wrapper. That's the gap this workshop fills.
I use ChatGPT, not Claude. Will this work?
Yes. All prompts work in both. The Installer generates instructions formatted for either system. You'll need a paid tier for the live build sessions.
How big is the cohort?
5–10 people. Small enough that I can look at your belief map, diagnose your wrapper, and give you real feedback during live hot seats. This isn't a webinar — it's a working session.
What if I don't have client transcripts?
You can still complete the full workshop. The belief architecture and wrapper work without transcripts. The content extraction component (mining transcripts for belief-shifting moments) is a bonus layer you can use later when you have recordings.
Enroll
The Invisible Layer Workshop
Thursday Feb 26 + Friday Feb 27
11:30am–1pm EST · Live virtual · Founding Cohort
This is the same methodology we use with consulting clients.
$500
Two sessions + all prompts, tools, and recordings
Founding cohort: $500. Future cohorts will be higher.
You'll build your belief architecture and wrapper live in the sessions. If you don't leave with a complete, working system — I'll work with you until you do.
